Alibi Online: A New Chapter

We are so excited to introduce you all to our new brand identity, and the next chapter for Alibi Online.

This year has been a year that we could have never predicted and whilst it has been tough, we took the time to rethink our label in market. Welcome to the new look and style of Alibi Online.

AlibiOnline.com.au is one of Australia’s leading eBoutiques offering an extensive range of iconic Australian and International labels. We wanted to ensure that we did not lose our values & vision with our new brand, so we brainstormed who we are to develop out a future look that stood the test of time.

Giving our logo a makeover

The idea behind the logotype was to illustrate how different items of clothing from Alibi Online can perfectly fit together to create a full outfit. All type characters are condensed, the ascenders are squared off, smoothed out and finally the curves are exaggerated to represent the idea of all the different shapes and body types there are. This brandmark is inclusive, progressive and like all of our customers, unique.

Including our customers

As we know our customers body comes in all shapes & sizes, we wanted to show respect to this with the graphic elements used for Alibi Online. All our new shapes presented are organic and individualistic which are used to compliment the products. Their fluidity and pure nature complement our personality and commitment to providing the best retail experience for everyone, of any shape or size.

A new splash of colour!

We also are now introducing our new colour scheme which is primarily berry, dusk and pink with plenty of clear space. It plays homage to the pinks and black of our old look, but now with a more modern and feminine twist. We also took a brave step and added accents of mustard to show maturity and strength in a tasteful way.

We are excited and proud to share the new and improved Alibi Online with you all.