COLOUR AND TONE TRENDS AW18

In stark contrast to the vibrant bold prints of the season, checks take on a pared-back approach, with grey-scale and soft, barely there shades offering a volume option for early winter.

Worked across shirting and dresses, handkerchief and tablecloth checks introduce a fresh look, which can be easily paired back with both brights and core wardrobe basics.

Dark florals continue as a mainstay in the women’s market, carrying through for AW18 in a variety of styles, with less dense designs feeling fresh. Pretty blooms come in the season's red, soft blue and coral tones, worked on dresses and blouses. Abstract digital renditions on matching separates feel new while pattern clashing is used for more directional looks and dispersed applications. Dark-based florals are key for looks set to continue well into winter.

The importance of military greens continues, evolving into richer organic tones for AW18. The palette includes sage, moss, deep forest, samphire and golden olive, which work as both core and fashion shades. Used as a fresh alternative to khaki to update popular utility looks at the start of the season, earthed greens transition into more formal looks for high winter. These green shades are perfectly complemented by dusty rose and soft blue shades for a more directional look this season.

The earlier blue story delivery of the season focuses on soft pastel tones, ranging from bluebell to barely there whisper blue, and working for both early deliveries and later winter drops, when used mostly as a solid for pretty tops and knitwear.

Contrasted by navy and bright reds, soft blue works particularly well on feminine silhouettes for a refreshing winter palette cleanser.

The sweet reds of summer are now updated in deeper, bolder tones, bringing a confident edge to AW18.

Sitting well particularly if combined with darks for a sophisticated, energetic palette, bold reds are an important colour statement seen in just about every style.

Working both as solid vehicles for tops and knits, bold reds also make an impact in floral prints both as base colours and design element highlights.